It's On Like A Certain Large Ape That Throws Barrels At Stereotypical Italian Plumbers

Nintendo wants to copyright the phrase "It's On Like Donkey Kong" in a shameless PR stunt that coincides with the release of a new Donkey Kong Game.

Mr. Murray on the situation:  "But really, since when is proclaiming your highly cemented corporate identity by trademarking stuff you didn’t come up with a good PR move? Becoming part of the public lexicon is every company’s free advertising dream, except for, say, Exxon or BP Oil, and trademarking publicly generated phrases really cuts into that dream. I mean, it’s not as if the saying is a negative one that needs to be controlled before it harms the company, like my popular catchphrases, “Taco Bell is only good when you’re drunk” and “Even drunk, I won’t eat at McDonald’s.”

Some replacement phrases here.  I'm partial to "A winner is you" from Pro Wrestling, but "Are you a bad enough dude to rescue the president" from Bad Dudes more or less sums up American foreign policy during the late '80's. 

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